Branding
Industry
Food & Beverage
Client
Maya
Scope
Brand Identity, Marketing Strategy, Advertising
Tool used
Indesign, Illustrator, Photoshop, Figma
Competing with Tim Hortons, Starbucks, and other established brands.
New brands struggle with recognition, and price influences perceived quality.
Building loyalty and repeat customers in a crowded market.
Dependence on social media, unpredictability, and need for constant optimization.
Market Maya as a premium yet affordable coffee brand.
Leverage website, social media, mobile app, email, and in-store promotions.
Implement app-based rewards, social media challenges, and personalized offers.
Use discounts, sampling events, and influencer collaborations to attract new customers.
Highlight sustainable sourcing, ethical production, and customer testimonials.
Organize immersive experiences, in-store events, and let customers vote on new product launches.
Track and refine campaign performance using analytics.
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